Innovation Inside
Innovation begins as
an aspiration – and
becomes something you
can actually touch.
What’s
next?
Innovation reimagines
the relationship between
form and function.
Technically
creative.
Innovative solutions
require a balance of
creativity and engineering.
People
driven.
Energy, optimism, passion.
Video description
A 52-second brand film set to original instrumental music, with no narration. Close-ups of vehicle interiors (a centre console, air vents, climate controls, a steering wheel, and dashboard and door trim traced by thin lines of orange light) lead to a computer model of an air vent on an orange background. The film then moves to the production floor: an automated assembly station, a robot spray-painting parts on racks, racks of finished parts, and parts dripping above a liquid bath. It closes on a pickup-truck cab, a console armrest and a dashboard, then the Mitchell Plastics logo. On-screen text: “Inside every detail there’s a story by design. Technical expertise you can feel. From concept to completion. Precision components for automotive interiors. Innovation inside.”